Monday, April 25, 2011

How to Get What You Want ... in business

SO I was delighted this morning when one of my best business owner buddies hit me up on Facebook. She had a need, and new what she wanted her solution to be ... she just needed a little help devising a way to get what she wanted. As a business owner, especially a small business owner, we're often faced with tasks that can be a little bit out of our reach. But not in all cases.

My one method I take to get what I want for my business,

#1. Ask and you shall receive
You want to host a promotional event.

Your expenses are low. However, you have an excellent following and know that you've kicked a ton of money into advertising and creating the proper product.

Ask the best, most fab locations that you can to host the event. Often times hotels they'll donate a room or lobby for a few hours if they can see that you've done your work, and are sure to be able to gain some new and lucrative contacts in exchange.

Entertain the idea of hosting an event at a Bed & Breakfast or model apartment, in exchange the owners can give a small presentation concerning their establishment.

In 2010 event spaces were being leased for thousands of dollars, while the housing market almost halted. Don't be selfish, use cross-promotion and list-sharing as a bargaining tool. The more highly ranked locations will definitely require a better addressed patron list from you, don't ask for a room in the Ritz if your demographic couldn't afford it, even if they've just got their tax refund.

Recognize the need
By writing a proposal and listing everything that you have, need and planning to do you can better make your case for an unconventional partnership.

Formulate your address
Whether you are asking for a corner in the lobby or entire suite to host a photoshoot, make sure you know the person you are supposed to talk to. Don't just write an email, I suggest finding out who's in authority to answer your request and meeting with them face to face.

Communicate dual benefits
Be honest. Explain what you are getting out of this request as well as what they'll be getting in return. Will you publicize their good deed? Are you willing, and able to share contacts list? Will pictures be taken and promoted via social networks?

Emphasize the request as a solution to their problem
Businesses like to get as much as they can, for free. Isn't that what you are doing. In cases where you are making requests it will be easier to get the solution you desire by offering convincing and tempting benefits, sort of like a Return On Investment for the love. Think promotions, media, reach and profits. Let them know just how lucrative this opportunity will be in terms of increasing their business.

Maintain the relationship
Don't forget the follow-up. And don't be cheap. You've convinced them that you have a specific need, a specific patron list and a specific product that has longevity in its market. More than likely the move they've allowed you to make will benefit you enough for you to send a thank you gift their way. Price range questions, try spending a 15-20% of what the "favor" would have cost if you had paid for it... this could be a flower arrangement for their office, a surprise delivery lunch for the staff or a promotional/thank you banner on your website.

...so, take note of what it is that you have, but never think that you can't get what you want in business.

Shoutout to Kesha Williams, owner of Smooth As Ice, all natural body scrub & butters for the inspiration in this blog post.
Smooth As Ice, Beauty, Day Spa, Inkster Rd Taylor MI 48180

So, what are you looking for that will give your business the boost? What products do you need that will put you over the top...
  • Proposal and Media Kit
  • Demographic and Marketing Plan
  • Social Media Relations
  • Outreach and Sourcing
Contact me via facebook or twitter ... check out About.me/chrisbethany


No comments:

Post a Comment